What options are available to ensure we positively reinforce a child’s desire to engage? In this article, I’ll aim to provide insights into the tools I use to encourage effort and engagement within my own classes from the obvious to the not-so-obvious, each has its own merit and has been a superb motivator in growing my classes over the past 20 years.
When attempting to grow a kid’s programme, from scratch or for an established, well-structured academy, gaining new customers should be as important as providing a service concerned with the retention of existing clients. This article will attempt to distinguish the different levels of non-customers to your service and methods to connect, ultimately growing your kids classes.
When growing your kids classes is your number one concern, considering the language you use and it's context can make or break your audience. Age, ability, competitive nature and subconscious comparisons are all issues you must comprehend when communicating your delivery and facilitating encouragement.
Each and every child that steps into your dojo comes with their very own unique perspectives on life. They all interpret life, people, and their immediate environment differently, their social mobility and motor control also vary immeasurably and you have to be prepared to cater for them all. Ensure your programme has the ability and contingency in place to deliver the best experience possible.
How often does your academy run a beginners course specifically for children? Do you set aside specific times of the year to run campaigns? The post will show you how to maximise campaign potential throughout the year.