When attempting to grow a kid’s programme, from scratch or for an established, well-structured academy, gaining new customers should be as important as providing a service concerned with the retention of existing clients. This article will attempt to distinguish the different levels of non-customers to your service and methods to connect, ultimately growing your kids classes.
Let us strip back the business we are involved in. Essentially, we are in the business of developing confidence. Martial arts are a tremendously powerful vehicle for developing confidence in young children, parents understand this as do many school tutors up and down the country. In this post, I’ll show you how to utilise ‘anti-bullying’ week to cultivate growth in your classes.
How often does your academy run a beginners course specifically for children? Do you set aside specific times of the year to run campaigns? The post will show you how to maximise campaign potential throughout the year.